Last year, Amazon baked its virtual assistant into any household device that could accommodate a chip. Its list of new widgets with Alexa seemed a mile long, and this included a menagerie of home goods like lamps and microwaves.
This year, Amazon had fewer devices to announce, but it played up how it made Alexa itself better than ever. That’s the second prong of the strategy here: Get Alexa everywhere, then improve the marquee feature such that the experience for users eclipses anything the competition offers.
