Education as we knew it is no more. In the last six months, virtual courses have been rolled out en masse across the education spectrum as COVID-19 forced over 1.5 billion students to remain home. With traditional education knocked off balance, Generation Z and their parents are questioning the value of universities and the ensuing crippling student debt. At the same time, there is a growing push for life-long learning to keep people employed in ever-changing industries. Recognizing the potential to influence what and how students learn, brands are stepping into the teaching sphere, advancing the future of education.