“We sought to mine as much attention as humanly possible,” he said during a hearing about social media’s role in spreading extremist content. “We took a page from Big Tobacco’s playbook, working to make our offering addictive at the outset.”
Kendall, who worked for Facebook during the pivotal growth years from 2006 to 2010, said that the tech giant made upgrades to the site designed specifically to keep users coming back for more.
