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From baby food to beauty, demand for science-backed brands is on the rise.

 — 8 septembre 2020
Brands are leading with scientific credentials to harness consumers' growing trust in medical and scientific experts.

A heightened focus on health is reshuffling the hierarchy of consumer priorities. In the wake of a global pandemic, consumers are putting more stock in medically and scientifically endorsed offerings. 89% of Americans put their trust in medical scientists, and those reporting a great deal of confidence in medical scientists has gone up from 35% before the outbreak to 43% in April, according to findings from Pew Research Center. Now, brands are harnessing that trust by enlisting medical professionals and spotlighting scientific credentials.

Thèmes : Consommation, Opinions  


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