Gucci wants to dress you—and your avatar

Gucci is now designing with video games and virtual realities in mind. Triefus says that for about five years, the brand’s designers create with the assumption that clothes will exist on the runway, but may also be worn by avatars and incorporated into games. “The worlds of fashion and gaming are colliding,” Triefus says. “We’re approaching gaming with a sense of experimentation, because this will put us in a good position to be ahead of the trends when they become ingrained.”