Is gaming the new Hollywood?

Gaming has been steadily growing in popularity and influence over the past few years with far-reaching impact: spurring a new league of game-fluencers, informing luxury retail, serving as an outlet for wanderlust and wellness and even as a platform for activism. But now, with playership skyrocketing and Hollywood production on an indefinite hiatus, new big brand investments are elevating game-tainment into a primetime attraction.