Login et outils

Peloton Is Betting You’ll Never Go Back to the Gym

 — 8 septembre 2020
The long-rumored new bike and treadmill from Peloton arrive as the company doubles down on the home workout trend.

Covid-19 forced millions of people into shutdown in early March, starting a home gym trend which saw many americans canceling their gym memberships.

A trend Peloton is hoping to capitalize on with its latest offerings. The seven-year-old fitness tech company, which has attracted more than a million paying subscribers with its blend of live-streamed and on-demand classes, was already a pandemic success story. Today it’s officially revealing its long-rumored new products: a new indoor cycling bike; a less expensive version of its old bike; a cheaper treadmill; a new series of bootcamp classes; and some software updates, including integration with Apple’s GymKit.

The subscription cost of Peloton, where the company typically sees a healthy gross margin, is staying the same: $39 per month for “all access” to Bike and Tread content and app-based workouts, and $13 for classes streamed via mobile apps only. It’s arguably this subscription content that’s more important than any hardware updates to an exercise bike or treadmill, any swivel screen or slat-belt. It’s the Peloton instructors—their personalities, catchphrases, and playlists—that tend to win people over.


Laissez vous dériver… choisissez votre prochaine étape

Solarpunk Travel
Agrivoltaïsme : attention à ne pas tomber dans le panneau
Le dating de demain n'est pas celui que vous croyez
The Intersection
Le litre de lait estampillé « C’est qui le patron » vient de « prendre » 4 centimes. Tout augmente, mais cette hausse-là, la société coopérative, qui travaille avec dix-sept exploitants de l’Allier, a voulu la fêter : « Nos produits rémunèrent au juste prix les producteurs ».
Photovoltaïque et terrains agricoles : un enjeu au cœur des objectifs énergétiques