While H&M has made the headlines with its sustainability commitments, including its pledge to become 100% circular and renewable by 2030, it remains to be seen whether the group can move away from its fast fashion business model, which produces one billion garments a year.
Can garment recycling technologies scale swiftly enough to support circularity at such scale, by 2030? Will Helmersson take a lead in finding out what a regenerative business model for a fashion giant could look like?
