Key findings reveal that in the next 3-5 years:
- Over 80% of companies predict a rise in workforce activism with 95% expecting an increase in workers use of social media to amplify their voice
- Respondents anticipate an increase in online digital petitions with 77% expecting to see more crowdfunded legal challenges
- Workforce activism is a significant potential threat to corporate reputation, warning this could cost organisations up to 25% of global revenue each year
- Almost 50% see activism as a positive force for change.
Activism reflects an engaged and values-led workforce interested in the wellbeing of its community and/or environment. There could be a correlation between a workforce where opinions are freely expressed and the capacity to embrace new and alternative ideas, unlocking innovation.
