Login et outils

The Race to Make a Better Brand of Home Office

 — 18 août 2020
The U.S. co-living company Common will have cities compete to host a housing and office project purpose-built to capture remote workers.

Common designs and operates co-living buildings — furnished, extended-stay facilities made for three to five roommates — in eight U.S. cities, including New York, D.C., L.A., the Bay Area and Fort Lauderdale. It also manages other more traditional apartments, a fleet of micro-studios, a workforce housing brand called Noah, and a family-oriented housing outfit, called Kin. When the pandemic sent the work-from-home-forever dominos falling, Common faced a challenge to its existing shared-living model and saw an opening to launch a new kind of housing structure, designed specifically for a crowd of laptop-toting professionals who want to stop working from bed, but aren’t heading back to the office anytime soon.

The company’s proposed “Remote Work Hub” would be a scratch-built effort to blend work and life from the ground up: These home-office complexes would boast email cubbies, phone pods and conference rooms integrated with apartment lobbies, for example; worker-residents might take a short “commute” down an elevator or across a park to WeWork-style hot desks.

On Tuesday, Common released a Request For Proposals inviting developers, property owners and public representatives from cities, counties or states to make the case for launching such a hub in their region. Common is presenting this site selection process as a public competition in the hopes that under-the-radar, more affordable cities will apply. Think of it as an Amazon HQ2-style contest for an unsettled employment era, aimed at tapping into the “tech exodus” from the Bay Area and other spendy coastal hubs.


Laissez vous dériver… choisissez votre prochaine étape

Corée du Sud : Oceanix, une ville flottante et écolo au large de Busan
La grande démission
Dawn, Avatar Robot Café
Micro-ferme urbaine à Paris
Les « villes-éponges », entre mythe et réalités
Les friches font entrer les villes dans l’ère des squats légaux
Lyon : Une peinture anti-chaleur testée pour rafraichir les trottoirs
La Thaïlande va créer un visa de 10 ans pour les télétravailleurs des grandes entreprises
Qualité de vie au travail : bienvenue dans l’ère du « greatwashing »
Cool roofs, peindre les toits en blanc pour avoir moins chaud