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Zero touch spaces

 — 21 juillet 2020
Zero touch spaces offer a taste of normality whilst keeping us safe, but brands need to consider compensating for the sensory loss

Businesses and brands are coming up with creative ways to deliver experiences minus the physical contact, as people begin to hanker after “real life.”

In Toronto, Canada, six fitness studios and their instructors have come together to create Lmnts Outdoor Studio, a two-month long pop up offering fitness classes in which participants exercise inside clear geodesic domes. At the Inspire South Bay Club in Redondo Beach, California, gym bunnies can now exercise in their own individual pods. Together, yet apart.

Distanced pods are also trending in leisure. Since we reported on the greenhouse dining concept by Amsterdam restaurant Mediamatic ETEN back in May, others have caught on to the idea, with the Lady Byrd café in Echo Park, Los Angeles also installing private dining greenhouses. At The Barn restaurant in Wisbech, UK, owner and chef Josh Green has opted for five outdoor “dining bubbles” for small groups and couples which are already booked up throughout the summer.

Thèmes : COVID  
Mots-clés : Distanciation sociale

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